Why You Should Cancel Your Andrew Christian Subscription

It is officially Pride season, and we're all ready to show off our summer bodies but, if you're a gay male shopping for your next swimsuit you may want to consider your options as the leading gay apparel line, Andrew Christian, is once again facing online backlash for insensitive advertising. Specializing in underwear, swimwear, and sportswear, Andrew Christian has remained one of the best-known brands for gay men across the globe since the company was founded in 1997. As a company within the LGBTQ community, there is an expected level of diversity for the brand, so when its newest campaign was launched with a contradictory photo, many took issue with the lack of diversity among the models.      


Featuring six men, the ad was intended to promote the business' recognition and inclusion of larger-than-average-bodied men. While the brand should be applauded for a step towards inclusiveness and body positivity, based on the models featured, many were quick to call out the brand for numerous issues in the ad issues. One Twitter user surmised, "Where do we start? The lack of any actual diversity? The four gym-fit guys on this ad of all ads? No, actually, let's start with the fact they put the one big guy in a jock that doesn't even fit. Flop." 

 

Aside from this, there are also multiple racial issues. Click here to read more.